December 25, 20243 min de lectura

🤔 We don't know as much as we think · The Bunker #112

Hi friend 👋🏻!

A Newsletter in which we talk about UX Design and the Freelance Journey, dedicated to those who are starting out in both worlds and who feel identified.

From The Bunker, we accompany you on the way.

I know you weren’t expecting an email today, but I wanted to wish you a Merry Christmas (if you celebrate it), and wanted to give you my Christmas Gift 🎁 at the end of the post.

We never know as much as we think.

This has been a year of bravery, launching everything I’ve always wanted to, testing, experimenting, and analyzing how things turned out.

The year began with the launch of Koala UI, and to my surprise, it doubled my MRR. I’ve never been someone who makes excuses, but maybe I was the kind of person who always “waited for the perfect moment” or for the right level of preparedness.

I started the year boldly, shed all my excuses, and decided to begin.

In short, I kicked off the year by founding two projects: Koala UI and Branding Website.

Today, on December 25th, I think: How little I really knew about life and professional things. I’ve learned so much.

Thanks to these projects, I’ve gained incredible knowledge. I’ve learned about SEO, marketing, optimizing websites, copywriting, image optimization, APIs, scripts…

The other day at the office, I caught myself thinking: Wow, I have an email list of almost 3,000 people, and I’m barely doing email marketing. People buy the product, and then that’s it.

So, I thought: I need to learn email marketing. I bought a subscription to Loops, imported my email list from Gumroad and Lemon Squeezy, and decided to start doing email marketing.

I started researching and learning about the topic, and once again, I thought: How little I know about email marketing. Where should I even start?

That’s why I’ve decided that 2025 will be a year of:

Practicing as much as I can.
Continuing to create and launch those wild 3 a.m. ideas.
Learning everything I can.

It will be a year of:

Improving Koala UI as much as possible.
Improving Branding Website as much as possible.
Optimizing my email marketing loop to make it efficient, profitable, and valuable for my existing customers.

By the way, here’s my Christmas gift: “KOALAXMAS24”.

Here is a discount code so you can get Koala UI cheaper. It will only be available today for 24 hours.

Until next time,

Jordi Espinosa.

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